Richmond will officially launch its 2012 membership campaign next Monday (November 7).
A video email highlighting “12 things not to miss in 2012” will be sent to all Tiger members and supporters on the Club’s database, giving them the opportunity to renew or join as a new member.
“2012 shapes as another crucial year for the Club membership-wise,” said Richmond’s CEO Brendon Gale.
“Our entire membership team is focused on one goal for 2012, and that is to sign 50,000 members.
“Successful achievement of this goal would further underline the power of the Tiger Army, and would see us move into the top echelon of AFL clubs in terms of membership numbers.”
Current Richmond members can expect a direct mail renewal to arrive in their mailboxes the week after the official 2012 membership launch.
Some notable changes to the Club’s 2012 membership packages include:
• Family Access memberships will now provide access for two adults and up to four children. This has been increased from two children in 2011 and is reflective of the fact that some larger families find it difficult to afford membership for the entire family. Please note that reserved seat memberships will remain at two adults and two children.
• Social Club membership has been re-named “Maurice Rioli Club” membership, as a tribute to Tiger great Maurice Rioli, with prices in this category remaining unchanged in 2012.
• A family membership price has been introduced for “3121 - The Tiger Sanctum” members.
• For the second consecutive year, pricing in all junior membership categories has been frozen.
