Richmond Football Club’s charity partnership with the Alannah & Madeline Foundation has surpassed $2 million in total fundraising following a finalised figure for 2024 amounting to $231,870.
One of the longest and most successful charity partnerships in Australian sport, the Alannah & Madeline Foundation has been the Club’s preferred charity partner since 2012.
In exciting news, the partnership has recently been extended until at least July 31, 2029, when it will be nearing two decades.
The 2024 fundraising haul included a $10,000 donation from the Richmond Playing Group, $20,000 from Club partner Motorola, and $10,000 from Richmond AFLW's major partner and Club partner for facilities maintenance and building services, A.G. Coombs.
Listeners of Richmond’s official Club podcast, Talking Tigers, also raised $12,000 for the Alannah & Madeline Foundation through merchandise sales in collaboration with Brian Taranto from the 'Love Police'.
The Tiger Army's annual fundraising figure for 2024 was the highest it has been since 2019, a credit to the Club’s supporters’ ability to dig deep for children in need.
Richmond CEO Shane Dunne expressed pride in the Club surpassing the $2million mark for total donations, adding that the five-year extension was a testament to the strength of the relationship.
“The Tiger Army has shown remarkable generosity across the past 12 years and should be proud of the significant contribution they have made to the Alannah & Madeline Foundation,” he added.
“We look forward to seeing the relationship flourish across the next five years, and most importantly for the Tiger Army and entire Club to continue to play an important role in the Foundation’s work helping to keep children safe from violence.”
Sarah Davies, CEO at the Alannah & Madeline Foundation expressed her gratitude to the club and highlighted the positive impact of their support.
"The Richmond Football Club and its incredible Tiger Army have been champions for children’s safety over the past 12 years. Surpassing $2 million in donations for the Foundation and the work that we do is a testament to the Club’s deep commitment to making a meaningful difference.”
“Through their support, we’ve been able to deliver critical programs and support, including providing over 36,000 Buddy Bags to children in crisis. We’re thrilled to extend this extraordinary partnership for another five years and look forward to continuing our work together to help children and young people thrive.”
In raising $2milllion for the Alannah & Madeline Foundation since 2012, the Tiger Army has been able to provide over 36,000 Buddy Bags for children in need.
Buddy Bags are backpacks thoughtfully packed for children escaping violence across Australia. These children often arrive at emergency foster care scared and alone, separated from parents and siblings, with nothing more than the clothes on their backs.
Each Buddy Bag includes a teddy bear, along with essentials such as a toothbrush and toothpaste, PJs, underwear, and socks.
