Richmond Football Club is proud to announce it signed a new long-term partnership with world-class sports brand PUMA running until at least the end of 2026.
PUMA has been the official apparel partner of the Richmond Men’s team since the 2017 AFL season.
PUMA will also continue as the official footwear partner of all Richmond teams, and continue their support of the Bachar Houli Foundation and Korin Gamadji Institute programs and participants.
The extension will see Richmond remain among some of the world’s most prestigious sporting organisations in partnering with PUMA, including soccer teams Manchester City and AC Milan, and locally, the NSW Blues and QLD Maroons.
“We are proud to partner with a world-renowned brand like PUMA and are greatly excited that this agreement will take our relationship to 10 years,” said Richmond CEO Brendon Gale.
“Since partnering with PUMA late in 2016, we have been incredibly fortunate to have shared some success together and it’s fitting that our players, staff and supporters have worn the fantastic PUMA apparel throughout that time.
“PUMA have also been an active partner in enabling our social impact programs across the Korin Gamadji Institude and Bachar Houli Foundation. They continue to support and enhance our themed match day partnerships including Dreamtime, Anzac Eve and Alannah & Madeline Foundation and have enabled us to bring these to life.
“PUMA and Richmond are connected at so many levels across our Club in what is a highly successful partnership and one that we hope can continue long into the future.”
General Manager of PUMA Oceania, Pancho Gutstein, is pleased to see the extension of the partnership.
“We are excited to extend and build upon our partnership with the Richmond Football Club. We share a common set of values which makes for a natural and successful partnership,” said Gutstein.
“We look forward to the next six years, and beyond, supporting the Tigers in their pursuit of on-field success and making a positive impact on our community and world.”
