A brand new joint advertising campaign, entitled ‘Drive Home Proud’, will celebrate the feeling you get when you know you’ve given your all and have been rewarded for doing so, whether you’re a player or a fan.
Two television commercials have been produced in support of the campaign, one featuring Richmond players Trent Cotchin, Brett Deledio and Jack Riewoldt, and the other featuring Richmond fans.
Veronica Johns, President and CEO of Fiat Chrysler Group, said: "Jeep is a proud partner of the Richmond Football Club, and ‘Drive Home Proud’ is the perfect way for us to connect what the players and fans feel on match day with one of their post-match rituals: the drive home.”
Richmond Football Club CEO Brendon Gale said: “We are extremely excited Jeep has produced two television commercials featuring the Richmond Football Club to support their marketing efforts in 2014”.
The Drive Home Proud campaign will span multiple Richmond communication platforms and run throughout 2014, so look out for #drivehomeproud to share in the campaign.
Watch the videos below
