In an exciting new project, Swinburne University of Technology and the Richmond Football Club have collaborated to design the 2024 Richmond Football Club AFLW awards. This collaboration saw the creation of bespoke trophies for various club awards, including Leading Goal Kicker, Best First Year Player, and Player's Player. Additionally, Swinburne crafted medals for the Top 3 in the Best & Fairest vote count.
The trophies and medals were designed to encapsulate the core values of Richmond’s AFLW playing group, being focus, energy, and connection. Swinburne’s Centre of Design Innovation took inspiration from the iconic Sherrin football, with the trophies featuring an elongated, curved form that captures the most recognisable symbol of our great game.
The medals awarded to our Top 3, boast a striking circular design that embodies unity and teamwork. The circular design of the medals signifies the unity and collective effort of the team, reinforcing the values of teamwork and collaboration that are central to the Richmond Football Club.
Every material and process were thoughtfully selected to represent excellence, precision, and performance. Together, these elements seamlessly integrate to celebrate achievement, resulting in timeless, refined awards that honour football excellence.
Swinburne Professor Blair Kuys (School of Design and Architecture) said that being trusted with the development and creation of the new awards is a huge privilege.
“We're proud to see how the designs have been received and look forward to seeing the team on field in again 2025."
Through this project, Swinburne continue to strengthen their support of Richmond’s AFLW program, with Swinburne students Monique Conti & Ellie McKenzie receiving awards on the night.
Swinburne and Richmond recently signed a partnership extension which will see the partnership through until at least the end of 2028, making it over 10 years together.
