Richmond has released the official membership campaign video for its 2014 membership anthem, Coming Home (to Richmond).

The video takes viewers though the game-day experience of Tiger fans – a grandfather and granddaughter, a group of friends, a dad and his young son, a family at home, as well as talented, young player, Brandon Ellis.

It is a celebration of Richmond’s spiritual home, Punt Road Oval, at the ME Bank Centre, and also aims to demonstrate the way that the game enriches people’s lives.

Sign up as a Richmond member for the 2014 season and help the Tigers bring the roar home

Coming Home (to Richmond) is a re-worked version of an Alex Lloyd’s hit 2003 song, Coming Home, which has been adapted to the Tigers’ 2014 membership theme.

It was launched at Richmond’s Family Day earlier this month, and has since hit number 15 on the official iTunes charts.

A portion of sales from the song will go to the Club’s preferred charity partner, The Alannah and Madeline Foundation.

“We are extremely pleased of the result of the music video, and we hope it’s something our fans will be proud of,” said Richmond’s CEO Brendon Gale.

“The video is about our commitment to our members and fans, and our mission to enrich their lives in any way possible.

“It’s also a way of thanking the members who have been on the journey with us, and those who continually support the Club.”

Richmond’s Coming Home (to Richmond) music video can be viewed by clicking on the video player above.

The song is also available for download at iTunes by clicking here.