It’s more than a catchcry, or Club song lyric - this famous phrase has become an identity for Richmond members and fans everywhere.

Whether it's Tiger fans who live in Richmond heartland, or those who reside or come from different corners of the world, Richmond supporters unite by knowing that we are all, from Tigerland.

This iconic phrase is now the identity of the Club’s 2020 membership campaign, reminding supporters that when they join as Richmond members, they become part of a community, not just a football club.

Through its AFL, AFLW, VWFL and community programs, Richmond celebrates and shares its diversity with the Tiger Army, providing members opportunities to connect with the Club in many ways.

“We’re Richmond, and we’re proud of the rich diversity of both the Club, as well as our membership and supporter base,” Richmond CEO, Brendon Gale said.

“We’re a special and unique football club, but hopefully people see that we’re here for everyone, and we love sharing our journey.

“Although we’re 135 years old, we’re still experiencing amazing firsts like playing our inaugural AFLW match, which created so much joy, excitement and fulfilment, and gives us an even greater connection to the Tiger Army.

“Launching our new membership campaign gives us a chance to celebrate both the Club – and everyone who feels part of Tigerland.”

To join or renew as a 2020 Richmond member, click here.