Richmond is excited to launch its vibrant new PUMA guernsey for the 2017 AFL home-and-away season.

PUMA, the Club’s new performance and retail apparel partner, has brought back the Yellow and Black to the Club’s traditional playing strip.

The jumper will be worn by Richmond players for the 2017 home-and-away season, and available for purchase in-store and online at the Tigerland Superstore throughout the season.

Richmond CEO, Brendon Gale said the Club is excited to reveal the vibrant new look.

“PUMA understood our desire to ensure the colours of our guernsey represented Richmond, and they’ve done a fantastic job, the Club and our players love the design,” Gale said.

“For some time we’ve been keen to see a stronger representation of the iconic Richmond ‘Yellow and Black’ colours, we know our members and fans have felt the same way, and will be just as excited with the new PUMA jumper as we are.

“PUMA is a world-class sports brand, we’re really proud to partner with them for at least the next five years, and we look forward to continuing our great relationship with them.”

Joe Tricarico, PUMA’s Merchandise Manager - Teamsport & Licensed said it was a privilege to be given the opportunity to design Richmond’s guernsey for season 2017.

“In creating this piece of history over the course of many months, we researched and focussed on three significant factors to ensure the players, the Club, and Richmond’s loyal supporters could enjoy the truest representation of the Tigers’ guernsey,” he said.

“We respected tradition by honouring the sash and celebrating one of the AFL’s oldest and most respected Clubs in the league.

“We incorporated technology throughout the guernsey via Dry cell, which keeps the wearer dry via wicking finished fabrics, transporting moisture to the outer surface of the garment and ultimately staying dry and comfortable.

“We paid particular attention to the design of the guernsey and its colours, to ensure we bring back the vibrancy of the famous Yellow and Black of the Richmond Football Club.”

The new PUMA Richmond guernsey is available as a 2017 Richmond member exclusive pre-sale online at the Tigerland Superstore.

Pre-sale will be available to non-members in mid-February.