Strong Bingle backing for Tigers
Richmond's joint major partner Bingle has committed to the Club for a further year, taking its partnership with the Tigers to at least the end of 2013.
Bingle, Australia's leading provider of online comprehensive car insurance, initially joined as Richmond's back-of-jumper sponsor for the 2011 and 2012 seasons, and after a positive first year of partnership, has opted to extend its commitment to 2013.
The partnership will continue to focus on building brand recognition and creating unique and engaging opportunities to connect with consumers to drive customer growth.
"It's a tremendous result for Richmond to continue its partnership with Bingle for a further year," said Richmond CEO Brendon Gale.
"This early renewal announcement is a strong indication of Bingle's support for the direction we are heading, both on and off the field. We are proud of our partnership and excited by the prospects of continuing our relationship over the coming years.
"Importantly, we have now extended the partnerships of both our major sponsors, after Jeep recently pledged their commitment to the Yellow and Black until at least the end of 2014."
Bingle Marketing Manager Nicole Nuthall said the entire Bingle team was very pleased to be extending its sponsorship of the Tigers for a third season in 2013.
"Our relationship with the team at Richmond has been extremely rewarding and we greatly value the partnership," she said.
"We talked a lot last year, when first signing on as a major sponsor, about the great link our two brands share in that we are young, emerging, hungry for success and ready to take on the 'big boys'.
"This still holds true today, and we look forward to seeing some of this success come to fruition over coming seasons."
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