Richmond is proud to announce Bingle will remain the Club’s joint major sponsor for the next three years.
Bingle will remain on the back of Richmond’s match-day guernsey until the end of 2016, bringing the partnership to a minimum six-year term.
“This is obviously a very significant announcement for the Club, and we are delighted that Bingle continues to see Richmond as an opportunity to help grow their business,” said Richmond CEO Brendon Gale.
"This renewal announcement is a strong indication of Bingle's support for the direction we are heading, both on and off the field. We are proud of our partnership, and excited by the prospects of continuing our relationship over the coming years.”
Launched in 2007, Bingle is Australia’s leading provider of low-cost, comprehensive, online car insurance.
Part of the Suncorp Group and underwritten by one of Australia’s leading insurers, Bingle allows customers to buy and manage their car insurance online and, in the event of having to make a claim, customers can choose to notify Bingle online or call to speak to someone in the Bingle team.
Richmond has made a significant investment in ramping up its digital presence through the development of Superboot, a fantasy football game, which has been proudly supported by Bingle in 2013.
John Bennetts, Bingle Executive Manager, Sponsorship, said: “Bingle is extremely proud to continue as co-major sponsor of the Richmond Football Club and supporting some of the best talent in the AFL.”
“The Club is entering a new phase in its great history and Bingle is thrilled to be a part of it. With the upgrade of its facilities, launching the Superboot Challenge, securing more than 60,000 members and reaching the AFL finals, the future is bright and we look forward to sharing mutual success with the Club over the coming years.”