Richmond President Peggy O’Neal will be a key face in Amazon's new docu-series to launch in 2021.

As well as Gold Coast coach Stuart Dew, club captains Rory Sloane and Stephen Coniglio, and stars Nic Naitanui and Eddie Betts, cameras will track the six individuals through their every move in 2020 to bring fans unprecedented behind-the-scenes insight.

Filming started ahead of the 2020 season and continued during the COVID-19 shutdown, while filmmakers have been granted special access for the restricted season restart.

The series on the six AFL figures follows the success of Amazon's project on the Australian cricket team, The Test.

"We are thrilled to be adding another Australian Amazon Original to our growing lineup for Prime members in Australia and around the world," vice president of International Originals at Amazon Studios James Farrell said.

The AFL series will be produced by JAM TV Australia in conjunction with the AFL and Den of Martians and be available for members on Prime Video across more than 200 countries from next year.

"Amazon Prime Video's ability to tell stories and take fans behind the curtain is unprecedented in global sport and the AFL is proud to partner with Prime Video to showcase our game to the world," AFL general manager of growth, digital and audience Darren Birch said.