Richmond received top of the class results in a recent member survey, rating number one across the competition for its overall service to members.
The Club recorded the highest ever score of all AFL clubs in the category, since the AFL member survey began 10 years ago.
“I’ve said before that our football club exists because of its members, and it’s wonderful to hear that they’re enjoying their experience with the Tigers, because we value each and every Richmond member,” said Brendon Gale, Richmond CEO.
Richmond will analyse all of the information it received, and pay particular attention to addressing improvement areas, to ensure its members continue to receive good service, enjoy their membership experience and continue to be proud to call themselves a Tiger.
The survey asked 2013 members to provide ratings and insights into various aspects of the football club, including its communication, programs, membership, game-day experience, social media, corporate charity partners and community work.
Thank you to those members who responded to the survey with the valuable and helpful feedback. A snapshot of key results is listed below:
- Richmond was rated number one in the AFL for overall member service, recording the highest score of all clubs, since the survey started 10 years ago
- Comparison of Richmond’s performance against all other AFL clubs, in the key result areas, improved in all seven key categories
- Richmond rated in the top three in the AFL in every key metric, with the exception of on-field performance (which has climbed to its highest point since 2008)
- Significant recognition of the important role the Fighting Tiger Fund has played over the last three years
- Very high scores for Club communications, in particular the Club website and social media channels
- 97% recall for the Club’s co-major sponsor, Jeep, across the membership database
- A substantial lift in recall for The Alannah and Madeline Foundation as the Club’s preferred community partner, an important result indicating more people are aware and understand the aim of the charity to keep children safe from bullying and violence
- Recall on Korin Gamadji Institute is lower than the Club expected, indicating the importance of proactively telling stories of the great work being done in the facility to improve the lives of young Indigenous people
- There was negative feedback about the Club’s handling of finals ticketing, which has been taken seriously. Steps have already been made to ensure that Richmond improves in this area in the future
- Results indicated that providing value for interstate members continues to be a challenge, and the Club is always looking at ways to improve this service, ensuring that interstate members feel as much a part of the Richmond Football Club as Victorian members.
If you would like to provide any feedback during the year to the Club about memberships or other matters, email Richmond’s membership team at membership@richmondfc.com.au, or call 1300 742 466.
