Richmond has announced a three-year partnership with McDonald’s, a long-standing partner of the AFL industry.

McDonald’s support of Richmond will have a digital focus, with McDonald’s the primary sponsor of the ‘Jungle Beat’ fan activation which extends across the Club’s digital hub and match day activities.

“At McDonald’s, it’s important to us to play an active role in communities across Australia. The AFL is a fantastic and inspiring community, and we’re proud to be continuing our support of the AFL,” said Brad McMullen, Market Director, Southern Region, McDonald’s Australia.

“We’re pleased to enter into a new partnership with McDonald’s, they’ve been a supporter of the AFL for a long time,” Richmond CEO, Brendon Gale said.

“The digital space has been so important for us to communicate and engage with our members and supporters, so we’re very pleased to have McDonald’s support in helping us to deliver some of that content.

“I’d also like to take the opportunity to thank all of our partners and stakeholders for their continued support to our Club. It’s been a challenging time, but together we’ll thrive.”