Proud Richmond Football Club partner, ME (formally known as ME Bank), has this month pulled back the curtain and revealed a modernised visual brand identity and renewed approach to product innovation to support the ongoing growth of the Bank.

Tiger fans will notice ME’s updated signage at the club’s ME Centre at Punt Road Oval, including boundary fences.

Major changes include a contemporary black-and-white logo and an official name change that embraces how the majority of customers were instinctively referencing the Bank –  i.e. ‘ME’, pronounced like the pronoun ‘me’.

ME’s brand refresh has carried through to the Bank’s design of products and services for customers.

For instance, ME will roll out a suite of new and simple products and customer experiences gradually, beginning with launch of a low-rate credit card called frank, the epitome of simplicity.  frank has no surprises and boasts a low interest rate on purchases and cash advances.

The Bank has also introduced a basic home loan to its collection of clear and easy to understand home loans; and a refreshed mobile app available late May, creating a more intuitive, simplified experience for customers banking on-the-go.

ME’s brand refresh supports the Bank’s 21-year proud heritage and philosophy of helping people get ahead, and is reinforced by modernised internal values, customer promises and a $90 million dollar investment in technology.

Visit mebank.com.au for more information.