Richmond has appointed Ben Serpell, an experienced strength and conditioning coach and sporting academic, as the Club’s new High Performance Manager.

Serpell has worked in professional sports since 2008 across various codes, countries, and states, building his expertise in physical performance for athletes and teams.

The experienced Serpell was most recently the Strength and Conditioning Coach at Geelong, having joined the Club in November 2021.

Geelong won the 2022 premiership in his first season, with Serpell playing an important off-field role. He has remained at the Cats for the past two seasons.

Before Geelong, Serpell was the Wallabies Athletic Performance Coach, helping Australia’s National Rugby Union team to an international series victory against France.

Serpell also spearheaded the strategic restructure of the NSW Waratahs’ High-Performance Department as their Head of Performance.

A strong data-driven decision-maker, Serpell is also a Senior Lecturer at the University of New England and contributes to internationally peer-reviewed journals in sports science.

Serpell also worked at the Australian Institute of Sport, University of Canberra, and, for seven years, Brumbies Rugby.

Back in 2010, Serpell was the Strength and Conditioning Coach at Port Adelaide in the AFL, which was his first professional sporting role in Australia after he had previously spent two and a half years at Gloucester Rugby in the United Kingdom.

Richmond General Manager, Football Performance- Tim Livingstone, said that Serpell had a proven track record in performance enhancement.

“Ben has delivered results in competitive settings across various codes and with many different athletes,” he said.

“He is incredibly well-researched, always looking to be innovative, and has a great blend of leadership, work ethic, and insights.

“We are delighted to bring Ben to the Club, and he will be a great asset to our players and the entire football department.”