Richmond is pleased to announce a new partnership with The Pass that will see direct benefits for members of the Tiger Army all around the country.

The Pass is an exciting new rewards program, available as a free download on the Apple App Store and Google Play, allowing members to access rewards at over 190 pubs and barsAustralia-wide.

Established Richmond venues Richmond Club Hotel, Harlow, and Prince Alfred are among nine venues in the 3121 postcode that offer rewards through The Pass.

The partnership will see The Pass locations as preferred venues for the Richmond Football Club for at least the next two years.

Richmond CEO Brendon Gale said it was fantastic the Club had secured a partnership that could benefit the Tiger Army.

“The partnership with The Pass will elevate the matchday experience for many of our Richmond fans while also providing them with value in their daily lives,” he added.

“We look forward to working with all of the venues associated with The Pass to deliver great outcomes for our fans.”

Australian Venue Co. CXO, Marianne Mewett said that sports had always been a big part of the pub experience.

 "We are excited to partner with Richmond and provide multiple home bases for Richmond members on game days and to offer them exclusive benefits year-round," she added.

Richmond members will receive exclusive discounts at all listed venues by signing up to The Pass App and will be able to earn points for dollars spent. For every $1 spent at participating pubs & bars, members will earn 10 points. Points can be redeemed as credit to be spent at the bar on food & drinks, equivalent to 10% of the value of spend. For example, 2000 points can be redeemed for $20 credit to spend on food & drinks at any participating venue.

For more information or to sign up for the exciting new rewards program, The Pass, visit here