Richmond has formed an official partnership with DEWALT, a leading manufacturer of industrial power tools and supplier to Bunnings Warehouse.
For more than 80 years, DEWALT has earned a reputation for designing, engineering and building tough industrial machinery.
The company manufactures and sells over 200 different power hand-tools, and 800 accessories, which are available in Australia at Bunnings Warehouse.
DEWALT is the number one selling brand of professional power tools in North America today, and the fastest growing professional power tool brand in the world over the last five years.
The new partnership with Richmond will incorporate exclusive member opportunities and engaging fan activations.
“We are proud to be in partnership with such an iconic, respected and reputable brand as DEWALT,” said Richmond CEO Brendon Gale.
“Both organisations are determined to provide the best and most reliable products for its customers, and both are determined to be leaders in their fields.
“We look forward to working closely with DEWALT to deliver on outcomes which will benefit both businesses.”
DEWALT Managing Director Adrian Davis said: “DEWALT is proud to be associated with one of the toughest teams in the AFL.
“We feel we have a close fit with Richmond - not only do we share the famous Yellow and Black colours, we share a philosophy in the way we go about our businesses … tough and unrelenting.
“Both Richmond and DEWALT share a long history of delivering quality, tough and dependable results for our fans. For us, this is a partnership that makes sense.
“The Richmond team has been great, going the extra mile to accommodate us, and we expect this partnership to be a great way to bring our brand essence to life – ‘Guaranteed Tough’.”
For more information about DEWALT, visit www.dewalt.com.au