Richmond Football Club has unveiled a bold, contemporary version of its Club logo.

As Richmond builds towards an exciting new era, on and off the field, a fresh representation of the Tiger identity has been created - it is an identity that aligns strongly with the Club’s core values.

Check out the new range of Richmond merchandise, featuruing the new logo, at the Tigerland Superstore.

“We wanted a new logo that represents everything Richmond Football Club stands for, and after a long and considered process, we think we have achieved that outcome,” Richmond CEO Brendon Gale said.

“Richmond is an ambitious club, determined to achieve sustained success, and it was timely to revisit our visual identity as this journey starts to take shape.”

“The new logo respects our past, but looks to the future.  It represents the new era that we are building towards at Tigerland.”
 
The rebranding process included extensive research, interviews and workshops, in co-operation with creative agency Canyon Design Group, to identify and define the essence and values that would be reflected in the new brand and identity.

Central to the new design is a Tiger that stands tall and proud.

“The Tiger is the most iconic feature of the Richmond Football Club.  It has been with us through our entire history, and it needs to reflect who we are as a football club,” Gale said.

“Our new Tiger stands tall and confident.  It is a representation of an animal with a presence that demands respect.  Its pose has been developed to portray the perfect balance of skill and strength.”