Richmond’s preferred charity partner is the Alannah & Madeline Foundation, a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn, and play.
Since partnering in 2012, Richmond and the Foundation have shared one of the longest charity partnerships in Australian sport, demonstrating the Club’s commitment to community leadership. Over the past 13 years, Richmond and the Tiger Army have raised more than $2.1 million for the Foundation, an incredible feat everyone associated with the Club should be proud of.
Last year, Richmond proudly announced it is extending its partnership with the Foundation through to 2029. Richmond CEO Shane Dunne expressed pride in the Club surpassing the $2 million mark for total donations, adding that the five-year extension was a testament to the strength of the relationship.
“The Tiger Army has shown remarkable generosity across the past 12 years and should be proud of the significant contribution they have made to the Alannah & Madeline Foundation,” Dunne said.
“We look forward to seeing the relationship flourish across the next five years, and most importantly for the Tiger Army and entire Club to continue to play an important role in the Foundation’s work helping to keep children safe from violence.”
The Club actively supports the Foundation through various initiatives. Throughout the year Richmond provided volunteers, including AFL and AFLW players and dedicated staff, five days to pack Buddy Bags for children in need. Each packing day involves putting together over 250 Buddy Bags, lovingly filled with essential items to comfort children and young people in emergency care.
The 2024 themed match against the GWS Giants saw the MCG painted purple, and more than $76,000 was donated to the Buddy Bags program to help children escape family violence.
Richmond also offers special Alannah & Madeline Foundation memberships, with 100% of profits directly supporting the Foundation’s programs to keep children safe from violence.
Richmond also proudly donates 5% of all Roar Store proceeds to the Foundation annually.